Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into a cash cow. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate.
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Storage fan seeks 'mature' cash cow for 'something more'
Sure, it's a bit long in the tooth - in marketing speak, "a mature platform". It's also a bit arcane at times - Symmetrix administrators sometimes speak a different language and use acronyms when a simple word might do. Unfortunately it appears to have been a bit of a cash cow for EMC. This means that many resent it and like to hold it up as an example of all that is wrong with EMC. I certainly have done in the past.
Term insurance is cheaper, but you can keep permanent insurance for the rest of your life. Maturity is generally a good thing, whether you're talking about wine, cheese or people. Things that are mature have grown into their potential.